Knowing "who" to reach and "where" to reach them is key to digital performance, but fairly standardised.
Knowing "when" to reach them is where IMPACT comes in.
IMPACT provides a ‘plug & play’ automated and scalable platform that drives digital advertising performance.
Mporium’s IMPACT platform operates across Search, Social and Display media advertising channels, optimising digital advertising outcomes for advertisers using real-time automation. We do this through the monitoring of always on signals to optimise campaigns, then making decisions to adjust the pricing, timing and selection of advertiser messages.
We work with a range of signals which include:
• Sports Events
• TV Content (including non-commercial TV)
• TV Adverts
• News Feeds
• Financial Data
• Social Media