Digital Marketing & Technology Glossary Of Terms

Virtual Reality

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Virtual reality (VR) is the use of computer technology to create the effect of an interactive three-dimensional world in which the objects have a sense of spatial presence. A person who used VR technology becomes part of this virtual world or is immersed within the particular environment and whilst there, is able to manipulate objects or perform a series of actions. There are a wide range of Virtual Reality applications that include medicine, sports, arts, architecture or entertainment.