Digital Marketing & Technology Glossary Of Terms

UTM Tags

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A UTM tag or ‘Urching Tracking Monitor’ is a simple code that can be attached to an URL in order to track a source, medium, campaign name, content and term. This enables your Analytics platform to tell you where searchers came from as well as what campaign directed them to you. Ultimately, UTM tags help to provide a clear view of return on advertising spend.

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