Digital Marketing & Technology Glossary Of Terms

Promoted Pins

« Back to Glossary Index

A promoted pin is a paid ad on social media platform Pinterest. Promoted pins allow brands to target certain locations, demographics and devices and reach customers who are searching for, or have shown an interest in, what the brand has to offer. Similar to PPC ads, promoted pins run on a cost-per-click (CPC) basis, with campaigns having a specified daily budget and duration.

« Back to Glossary Index