Digital Marketing & Technology Glossary Of Terms

Micro Moment

« Back to Glossary Index

A micro moment is an online moment that requires only a glance to identify and delivers quick information that you can either consumer, or act on immediately. They’re the I-want-to-know, I-want-to-go, I-want-to-buy, and I-want-to-do moments that are loaded with intent, context, and immediacy.