Digital Marketing & Technology Glossary Of Terms

Generation Z

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Generation Z is the demographic cohort after the Millennials. There are no precise dates for when this cohort starts or ends; demographers and researchers typically use starting birth years ranging from the mid-1990s to early 2000s, and as of yet there is little consensus about ending birth years.

A significant aspect of this generation is the widespread usage of the Internet from a young age; members of Generation Z are typically thought of as being comfortable with technology, and interacting on social media websites for a significant portion of their socialising.

Generation Z is the demographic cohort after the Millennials. There are no precise dates for when this cohort starts or ends; demographers and researchers typically use starting birth years ranging from the mid-1990s to early 2000s, and as of yet there is little consensus about ending birth years.

A significant aspect of this generation is the widespread usage of the Internet from a young age; members of Generation Z are typically thought of as being comfortable with technology, and interacting on social media websites for a significant portion of their socialising.

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