Digital Marketing & Technology Glossary Of Terms

Disruptive Innovation

« Back to Glossary Index

A new invention or innovation that shakes up an existing market by creating a new way of engaging with that market. The digital age has ushered in a range of examples. These could include Netflix, Uber and AirBNB, which have disrupted the entertainment, transportation and travel industries respectively.

A new invention or innovation that shakes up an existing market by creating a new way of engaging with that market. The digital age has ushered in a range of examples. These could include Netflix, Uber and AirBNB, which have disrupted the entertainment, transportation and travel industries respectively.

« Back to glossary index