Digital Marketing & Technology Glossary Of Terms

Content Marketing

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Content can be anything from blog posts, to videos, how-to guides, e-books, webinars, imagery, infographics, podcasts and anything else that can be produced via any media that is seeded and shared around the internet. Content marketing is the practice of identifying which type of content is most suitable for a brand and its audience, and subsequently producing and sharing this content around the web with the goal of engaging with potential and existing consumers.

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