Digital Marketing & Technology Glossary Of Terms

Beacons

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Beacons are types of transmitters that can deliver targeted information to a user’s mobile device whenever they go near it with an enabled app. Apple has introduced a version, iBeacons, which are used throughout its own stores, as well as available for purchase. Customers can be greeted with timely messages as they walk past a store, or through the door, or throughout the store while visiting different areas.

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