Digital Marketing & Technology Glossary Of Terms

Artificial Intelligence (AI)

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Artificial intelligence (AI) is the simulation of human intelligence processes by machines, in particular computer systems. The term artificial intelligence is applied when a machine mimics cognitive functions associating with the human mind, such as problem solving. There are many possibilities regarding the use of artificial intelligence. A key example is the curation of virtual shopping assistants, in particular IBM Watson. By using a combination of big data, natural language interface and algorithms, retailers can program this software to recommend and suggest personalised products based on the needs of the consumer, without having to involve genuine human interaction.