Digital Marketing & Technology Glossary Of Terms

Ad Blockers

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Ad blocking or ad filtering involves removing or altering advertising content on a webpage, to minimise the disruption, increase page load speeds, minimise mobile data allowance usage or decrease battery drainage caused by ads. Ad blockers will either target the technologies that are used to deliver these ads, such as Adobe Flash/Shockwave or Windows Media Audio, or target the URLs that are the source of the ads.

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